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BRANDING
What is a brand?
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
World renowned marketing gurus can write volumes about what a brand is. We see a brand as being everything! It is every detail of your company from your logo to the way you answer your phone, from your staff uniforms to your office decor. For example: meatballs are part of IKEA’s brand and hockey is part of Canada’s brand.
Why do YOU need a brand?
Your brand is what allows your customers to recognize and differentiate you from every other company and your competition. The key to brand recognition and awareness is consistency throughout all aspects of your operations.
What will we do for YOU?
INFOSHIFT can help you to create or to rejuvenate your brand. We will build guidelines to help you maintain your brand on a daily basis. Some common branding tools we design for small business are: logos, business cards, letterheads, fax cover sheets, signage, product packaging, and vehicle signage.